How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 03:14
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
Price
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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
Processes
Would the word literate carry the same meaning with public (common wealth) in 1900 vs today 2020?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
Place